Hope all of my American friends had a great Memorial Day Long weekend! (and if you are outside the US, hope your Mondaywas great.)
I just wanted to pass on a few traffic sources and a tip to help you out. Lets start with the tip:
One of the most common questions I get asked is ‘How do I get more volume to my campaign?’. There are 3 key things I look at to answer this question:
1) Creatives – How many do you have? Generally, the more creatives, the more impressions. I would recommend 20-50 creatives for a new campaign of varying shapes and sizes. Don’t forget text ads (yes, even for smartphones! Sometimes they work the BEST!) and Ad Prompts!
2) Daily Budget – Please ensure that your daily budget for campaigns is AT LEAST $25! Please also ensure that your account balance is larger than the daily budgets for all of your campaigns combined.
3) Ad Delivery – In the setup of a campaign, there is an option to have your ad delivered ‘Evenly throughout the day’, or ‘As fast as possible’. For more traffic, always select the ‘As fast as possible’ choice.
Once you have confirmed these three things, also take a look at our media planner to see if there is adequate volume for your choice of Geo/Platform/Carrier. The Media planner can be found here:
https://ads.tapit.com/advertiser/media-planner….And as always, don’t be afraid to ask me for some assistance on getting more traffic. The best way to get a hold of me is email and skype: mobile_marty
Finally, the traffic report. Here are ideas that I can see some good opportunities:
1) Android traffic: If you have android offers that are NOT carrier specific, try these countries out: Russia (7M daily impressions), Chile (2.3M), and Italy (2M). There are also over 1M daily impressions for android in Thailand, Tukey and Oman.
2) iOS Traffic: Again, non-carrier specific offers could get a LOT of traffic in Mexico (2M daily impressions), Germany (1.4M) and Chile (1.2M).
3) Feature Phone traffic: Here is an interesting category! In India, we have almost 6M daily impressions. And Brazil? Over 2M impressions!
Ok, I have written a novel. I hope this helps with your traffic needs! Please let me know how I can help you with your campaigns!
Marty
Skype me: mobile_marty
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